Website Pre Launch

Pre-Launch Checklist

  • All test copy has been removed
  • Content has been checked for spelling, grammar etc.
  • No broken links in the navigation & throughout the content
  • Favicon has been added
  • Enable search engine crawling – ensure robots.txt is not blocking the site from being crawled
  • In WordPress, this is usually controlled in Settings > Reading > Discourage search engines.
  • Custom 404 page has been created
  • Add 301 redirects where needed
  • Cross-browser development has been done, IE9+, Firefox, Chrome, Safari
  • All forms are sending to the correct email addresses
  • Passes W3C Validation (not needed, but nice to have)
  • All custom functionality has been tested
  • Add Google Analytics – if a rebuild, use the existing ID else create a new one under my account
  • Add site to the following services:
  • Webmaster tools
  • Firewall
  • DuplicatorPro Backups
  • UptimeRobot
  • ManageWP



    • hide any SEO or performance plugins from client
    • ensure all fields and labels have the same typeface (including WYSIWYG)
    • ensure wording on things makes sense for client
    • CMS login information has been setup for client
    • log in to CMS under user account and ensure they can add/edit/delete everything they are supposed to


    • ensure carousel text fields have a character count cap if needed


    • move menu management into main nav (out of appearance nav)
    • hide posts, comments, contact forms, appearance, settings, users, tools, performance, SEO, framework nav items from if not needed
    • move pods under the Pages nav item


    • hide any fields or field groups that are not being used
    • rearrange field groups so they make sense/match front end ordering


    • Install Wordfence Security
    • Activate Facebook Thumb Fixer plugin


Meta Tags

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