Pre-Launch Checklist
- All test copy has been removed
- Content has been checked for spelling, grammar etc.
- No broken links in the navigation & throughout the content
- Favicon has been added
- Enable search engine crawling – ensure robots.txt is not blocking the site from being crawled
- In WordPress, this is usually controlled in Settings > Reading > Discourage search engines.
- Custom 404 page has been created
- Add 301 redirects where needed
- Cross-browser development has been done, IE9+, Firefox, Chrome, Safari
- All forms are sending to the correct email addresses
- Passes W3C Validation (not needed, but nice to have)
- All custom functionality has been tested
- Add Google Analytics – if a rebuild, use the existing ID else create a new one under my account
- Add site to the following services:
- Webmaster tools
- Firewall
- DuplicatorPro Backups
- UptimeRobot
- ManageWP
CMS
OVERALL
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- hide any SEO or performance plugins from client
- ensure all fields and labels have the same typeface (including WYSIWYG)
- ensure wording on things makes sense for client
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- CMS login information has been setup for client
- log in to CMS under user account and ensure they can add/edit/delete everything they are supposed to
CAROUSEL
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- ensure carousel text fields have a character count cap if needed
NAV UPDATES
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- move menu management into main nav (out of appearance nav)
- hide posts, comments, contact forms, appearance, settings, users, tools, performance, SEO, framework nav items from if not needed
- move pods under the Pages nav item
PAGES/POSTS/PODS
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- hide any fields or field groups that are not being used
- rearrange field groups so they make sense/match front end ordering
PLUG-INS
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- Install Wordfence Security
- Activate Facebook Thumb Fixer plugin
SEO
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- Test with Nibbler http://nibbler.silktide.com/en_US
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- SEO Basics (no point in listing the obvious):
http://net.tutsplus.com/tutorials/other/search-engine-optimization-101/
From my experience one of the most important parts about SEO is internal linking, i’ve found this to be the most effective for fast SEO results.
- SEO Basics (no point in listing the obvious):
Meta Tags
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- Title
Accessibility
- Test with http://achecker.ca/checker/index.php
- All content can be accessed with the keyboard alone in a logical way